Play is one of the largest telecommunications companies in Poland. More than 15M clients use their services, and this number is constantly growing. Before this project started, Play employees had to use Excel to manually configure custom offers for small and medium enterprises (SMEs). It was time-consuming and negatively affected Play’s time-to-market. What’s more, there was no easy way to report and archive these offers. Thus, the company decided to invest in a new tool that would automate the whole process of creating custom B2B offers – integrated with existing internal product catalog and sales systems.