Case study: VOD e-commerce cloud migration for TVN by Pretius

Cloud migration that prepared a VOD platform for 60M+ monthly views

Company

Industry

Media

Country

Poland

System

E-commerce, VOD platform

Challenge: Developing scalable e-commerce model for a VOD platform

TVN is one of the most well-known Polish commercial TV stations and a part of the international WarnerBros Discovery Group. In 2011, they launched a new VOD (video on demand) platform – Player.pl. In the beginning, it was based on the AVOD model (advertising video on demand). However, TVN wanted to scale the business up and decided to change the service model for SVOD (subscription video on demand). Thus, the challenge was to design and develop an entire new e-commerce system that would allow users to access all available series and movies within paid subscriptions. Another case was about scalability – TVN wanted to be prepared for unexpected viewer increases at any time.

Methodology

Kanban

Delivery time

6 months

Team

1 project manager, 5 backend developers, 2 frontend developers, 1 software tester

Effect: TVN’s new VOD system prepared for 60M+ monthly views

Thanks to Pretius’ expertise in software development for the media industry, TVN could provide the users of Player.pl with a new e-commerce system. The new cloud infrastructure uses only resources needed at a specific moment, which significantly reduces the costs. The scalability of Player.pl is also visible in numbers. In September 2020, a few months after the cloud migration, the TVN’s VOD platform served over 60 million views in one month – more than Netflix, HBO or Amazon. However, that’s not all – thanks to the autoscaling features, the system is prepared for even heavier traffic. The technological partnership between TVN – now part of Warner Bros. Discovery – and Pretius continues, which, combined with the above numbers, proves the great success of this project.