TVN is one of the most well-known Polish commercial TV stations and a part of the international WarnerBros Discovery Group. In 2011, they launched a new VOD (video on demand) platform – Player.pl. In the beginning, it was based on the AVOD model (advertising video on demand). However, TVN wanted to scale the business up and decided to change the service model for SVOD (subscription video on demand). Thus, the challenge was to design and develop an entire new e-commerce system that would allow users to access all available series and movies within paid subscriptions. Another case was about scalability – TVN wanted to be prepared for unexpected viewer increases at any time.
TVN was looking for a technological partner who could analyze their business needs and consult with them on the best solutions. They admitted choosing Pretius was a natural choice since we had collaborated on a different project before. Beside developing the new e-commerce system, Pretius’ specialists also decided that the best way to achieve scalability for Player.pl was a lift-and-shift strategy which means rehosting all TVN data and traffic to the cloud – using Amazon Web Services. This well-suited migration provides fast time-to-market and according to AWS, helps to save up to 30% in costs.
Thanks to Pretius’ expertise in software development for the media industry, TVN could provide the users of Player.pl with a new e-commerce system. The new cloud infrastructure uses only resources needed at a specific moment, which significantly reduces the costs. The scalability of Player.pl is also visible in numbers. In September 2020, a few months after the cloud migration, the TVN’s VOD platform served over 60 million views in one month – more than Netflix, HBO or Amazon. However, that’s not all – thanks to the autoscaling features, the system is prepared for even heavier traffic. The technological partnership between TVN – now part of Warner Bros. Discovery – and Pretius continues, which, combined with the above numbers, proves the great success of this project.
after the migration
of cloud costs
in the Pretius team
