Company

Country

–

Industry

Media and entertainment

System

VOD platform / System integration

Executive summary: Custom integration of two VOD/OTT platforms

01

Client

A major Central European pay-TV and streaming operator, part of a larger international media group. The company runs a digital satellite platform alongside an internet television (OTT) service with hundreds of thousands of paying subscribers. Its streaming product competes directly with global players, so the breadth, freshness, and discoverability of its on-demand catalog are central to how it retains and grows its subscriber base.

02

The core challenge

The operator had signed a distribution agreement with a major international streaming brand and wanted that partner's full on-demand catalog to be searchable and watchable directly inside its own OTT app. The two platforms structured and described their content very differently, so the operator needed a way to ingest and continuously synchronize thousands of assets from the new supplier into its existing service. The decisive constraint was time-to-market: the integration had to be live before the content partner's market launch — a window of roughly three months, against an initial estimate of around six.

03

Solution delivered

Pretius designed and built a custom, cloud-native integration that automatically transfers and maps the content partner's metadata into the operator's VOD platform, together with a dedicated CMS that lets the operator's editorial team manage the imported catalog. The system was delivered end-to-end in three months — half the originally estimated timeline — and went live ahead of the content partner's launch.

Key outcomes:

A fully automated ingestion pipeline:
Roughly 20,000 assets — films, series, seasons, and individual episodes — flow from the content partner into the operator's platform automatically, with metadata mapped to the operator's own data model.

Editorial control through a custom CMS: The operator's team can edit titles and descriptions, curate the imported catalog, and push content to the live platform without engineering involvement.

The partner's full catalog, searchable in-app: Subscribers can discover and search every production from the new content partner directly inside the operator's existing OTT experience.

Half the expected delivery time: A scope initially estimated at six months was delivered in three, meeting a hard, launch-driven deadline.

Client background

The client is one of the most recognizable media brands in its market, offering both a digital satellite TV platform and an internet television (OTT) service. Its streaming product serves hundreds of thousands of subscribers, a base that has continued to grow as on-demand viewing displaces traditional scheduled broadcasting.

In a market where viewers increasingly expect a single app to surface content from many sources, the operator's commercial strategy depends on aggregating premium catalogs from multiple suppliers. Each new content partner, however, arrives with its own metadata format, asset hierarchy, and delivery mechanics — and every one of those has to be reconciled with the operator's existing platform before a single title can appear in search results.

This particular engagement centered on onboarding a major international streaming brand whose service was about to launch in the operator's market. For the operator, having the partner's catalog ready in-app on day one was both a contractual commitment and a competitive necessity.

The business challenge: A six-month integration with a three-month deadline

Before the project started, the operator had a signed content deal but no technical bridge between its platform and the new supplier's catalog.

That situation created several concrete pressures:

A hard, externally fixed deadline:
The integration had to be production-ready before the content partner's market launch. Unlike an internal roadmap item, this date could not slip — and it left roughly three months for work originally scoped at about six.

Two incompatible content models:
The supplier described and structured its assets differently from the operator's platform. Thousands of films, series, seasons, and episodes had to be mapped, normalized, and kept in sync, not imported once and forgotten.

Scale of the catalog:
Around 20,000 assets had to be ingested reliably. A manual or semi-manual approach was never realistic at that volume or on that timeline.

Ongoing editorial ownership:
Beyond the initial import, the operator's editorial team needed day-to-day control over how imported titles and descriptions appeared to subscribers — without filing an engineering ticket for every change.

The decision to work with Pretius

Choosing Pretius was a natural decision for the operator. The two companies had already collaborated on a similar OTT engagement, in which Pretius had built an automated system feeding the operator's streaming platform with structured data on local films and TV series. That prior project gave the operator confidence in Pretius' domain knowledge of media and VOD integrations, and in the team's ability to deliver under pressure.

The solution: A cloud-native ingestion pipeline plus a custom CMS

After assessing the operator's needs and the partner's data structures, Pretius built a custom integration connecting the operator's VOD platform with the content partner's metadata, so that every asset shared by the supplier became available inside the operator's OTT service. Amazon Web Services (AWS) — a stack in which the Pretius team had deep experience — was chosen as the leading cloud technology to streamline and scale the ingestion process.

The work was delivered in an Agile methodology, managed by a Pretius project manager who reported completed milestones to the operator, with day-to-day planning in Jira and documentation in Confluence. The engagement ran on a fixed-price model.

The delivery was built around three connected pillars:

01 Automated metadata ingestion

A pipeline that pulls the content partner's metadata and maps it onto the operator's data model, transferring thousands of assets automatically and keeping the catalog synchronized rather than relying on one-off imports.

02 A customized CMS for editorial control

A purpose-built content management system gives the operator's team the ability to manage the imported catalog — editing titles and descriptions of films and series and curating how assets are presented — and to push content to the live platform automatically.

03 Search and discovery inside the existing app

The ingested catalog is fully indexed and exposed through the operator's existing OTT experience, so subscribers can search for and find any of the content partner's productions natively, without leaving the operator's app.

Technologies powering the integration

Cloud foundation on AWS

The ingestion platform was built on AWS, using Aurora PostgreSQL for data, Kubernetes (EKS) and a Docker registry for containerized workloads, Amazon MSK for streaming, S3 for storage, and CloudFront for delivery. Application monitoring runs on AWS CloudWatch.

Backend and search

A Java 11 backend using Hibernate and Spring REST Data, with AWS OpenSearch (Elasticsearch) powering fast catalog search across tens of thousands of assets.

Frontend and secure access

An Angular 14 interface with Angular Material for the CMS, and Okta as the single sign-on (SSO) authentication platform.

The team

A focused Pretius team delivered the project: one solution designer, one lead developer, three software developers, one software tester, and one project manager.

Measured outcomes and business impact

The integration delivered value across operational, commercial, and strategic dimensions — and did so against an exceptionally tight deadline.

~20,000 assets ingested

Films, series, seasons, and episodes from the content partner were transferred into the operator's platform through a fully automated pipeline.

3 months to market

A scope initially estimated at around six months was delivered in three, meeting a hard, launch-driven deadline.

Hundreds of thousands of subscribers served

The new catalog became available to the operator's large and growing OTT subscriber base, accessible natively through search.

Editorial independence

A custom CMS handed day-to-day catalog management to the operator's own team, removing engineering as a bottleneck for content updates.

Proven, repeatable integration pattern

The cloud-native ingestion approach gives the operator a reusable foundation for onboarding future content partners faster.

Conclusion

This project shows how the right partner and the right cloud architecture can compress a six-month integration into three – without cutting corners.

The operator did not need a generic content tool. It needed a system that understood the realities of VOD aggregation: incompatible metadata models, tens of thousands of assets, continuous synchronization, editorial ownership, and an immovable launch date. By pairing deep media-sector and AWS experience with disciplined Agile delivery, Pretius built and shipped a fully working integration in half the originally estimated time — live before the content partner's market launch, and ready to scale as the operator's catalog and subscriber base continue to grow.

Client testimonial

We were confident about the expert knowledge of Pretius' developers in media projects. However, they totally exceeded our expectations – the deliverables are phenomenal.

— Development Director, leading Central European media operator

How Pretius helped a leading streaming operator integrate a global content provider in record time

Company

Country

Industry

System

Executive summary: Custom integration of two VOD/OTT platforms

01

Client

02

The core challenge

03

Solution delivered

Key outcomes:

Client background

The business challenge: A six-month integration with a three-month deadline

That situation created several concrete pressures:

The decision to work with Pretius

The solution: A cloud-native ingestion pipeline plus a custom CMS

The delivery was built around three connected pillars:

01

Automated metadata ingestion

02

A customized CMS for editorial control

03

Search and discovery inside the existing app

Technologies powering the integration

Cloud foundation on AWS

Backend and search

Frontend and secure access

The team

Measured outcomes and business impact

The integration delivered value across operational, commercial, and strategic dimensions — and did so against an exceptionally tight deadline.

~20,000 assets ingested

3 months to market

Hundreds of thousands of subscribers served

Editorial independence

Proven, repeatable integration pattern

Conclusion

This project shows how the right partner and the right cloud architecture can compress a six-month integration into three – without cutting corners.

Client testimonial

— Development Director, leading Central European media operator

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