Tailored CRM: Built for your unique customer relationships

Off-the-shelf CRM systems often force your unique sales and customer service processes into a generic structure. We build custom CRM solutions designed around your specific operational workflows and business goals.

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Our core custom CRM capabilities

01

Bespoke CRM design & development

We analyze your sales, marketing, and customer service processes to design and build a CRM system from the ground up, perfectly aligned with your workflows. Our focus is always on creating intuitive user interfaces and functionalities that your teams will actually use.

02

360-Degree customer view

Our custom CRMs centralize all customer data – interactions, purchase history, support tickets, communications, and preferences – into a single, accessible platform. This provides your teams with a comprehensive understanding of each customer. We can also consolidate multiple, disparate CRM systems into a single, cohesive platform, which is particularly beneficial for large enterprises that use several solutions for similar purposes. For instance, we developed a new CRM based on a microservice architecture for T-Mobile – a major telecom client – replacing three old systems to give consultants one source of client information, increasing efficiency and future-proofing the system.

03

Sales process automation & optimization

Pretius builds features to automate repetitive sales tasks, manage sales pipelines effectively, track leads, and generate insightful sales reports, allowing your sales team to focus on selling rather than manual data entry. This can also include developing custom automation tools for quoting and commission structures if needed. Moreover, we also design custom stages, fields, and automation rules that accurately reflect and support a company's complex sales processes. The possibilities are endless – for example, we can implement features similar to the system we’ve created for Profitowi, which provides their agents with a list of recommended products they can offer to clients, based on a previously completed survey.

04

Industry-specific workflow automation

We create CRM functionalities that cater to unique processes in specialized industries (e.g., financial services, healthcare, manufacturing), which standard CRMs cannot adequately support.

05

Marketing campaign management

Pretius can integrate features to help you plan, execute, and track marketing campaigns, segment your audience, personalize communications, and measure campaign ROI directly within your CRM. This allows you to enable highly personalized customer journeys, marketing communications and customer service interactions based on detailed customer segmentation and behavioral data stored in the CRM.

06

Customer service & support enhancement

The solutions we create can include modules for case management, knowledge bases, and service automation to help your support teams resolve issues faster and improve customer satisfaction. Our software also allows you to use CRM data to identify at-risk customers and trigger proactive outreach or support interventions, improving customer retention.

07

Integration with existing systems

We ensure your custom CRM seamlessly integrates with your other business-critical applications, such as ERP systems, accounting software, e-commerce platforms, marketing automation tools, and communication channels. Our extensive experience with technologies like Java, Oracle APEX, Mendix, and cloud platforms (AWS, Azure, GCP) helps us achieve great results.

08

Analytics and reporting dashboard

We develop custom dashboards and reporting tools that provide actionable insights into customer behavior, sales performance, and service effectiveness, enabling data-driven decision-making.

We are a top-rated software development company for a reason

+ years

Powering market leaders with expert software development for two decades.

+ Specialists

Your dedicated team: over 300 highly-skilled software professionals at your service.

+ projects

Successfully delivered over 1000 diverse and impactful software projects.

% stay with us

Clients trust our work, with 93% becoming long-term partners.

+ years together

Cultivating lasting partnerships, some flourishing for over 18 years.

+ conference talks

Actively contributing to the global tech conversation with 30+ annual international presentations.

We keep your data safe: ISO certified

We operate in accordance with the ISO 27001 standard, ensuring the highest level of security for your data.

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Why Pretius

Scale and expertise

Our team comprises 300+ specialists – experienced developers, architects, analysts, designers, and cloud engineers, including people with cloud-related certificates. As a company, we have 10+ years of experience with cloud solutions such as AWS, Azure, GCP and OCI and know the strengths and weaknesses of each of them.

Value-driven approach

Our focus extends beyond code. We collaborate closely to understand your business goals, ensuring every solution delivers measurable ROI, enhances efficiency, and drives tangible results. We act as trusted advisors, committed to your strategic objectives, who don’t settle for “good enough”. Instead, we challenge your approach, proposing alternative (better) options and guiding you towards an optimal outcome.

Start small, think big

We champion delivering value incrementally. We help you launch quickly with core functionalities (MVP) while ensuring the underlying architecture is scalable, and future-proof, ready to grow with your ambitions.

Rapid development

Our rapid development capabilities (especially with low-code) allow us to deliver functional prototypes and Proofs of Concept (PoCs) in weeks, not months, validating ideas and reducing risk. In the case of low-code projects, sometimes we're even able to build a basic PoC live during a meeting, giving you the chance to experience the platform's capabilities firsthand before you even start conceptualizing or designing the application.

We’re technology-agnostic

We recommend and implement the best technical solution for your specific challenge, ensuring integrated, efficient, and powerful results. This may include proposing a different technology, architecture or approach than you initially anticipated. We don’t settle for “good enough”, and our focus is always on your needs, not our convenience.

Dual operational hubs: Poland & UK

With established hubs in Poland, and the UK, we combine access to exceptional European engineering talent with proximity to key business markets, ensuring seamless collaboration and effective delivery across the continent.

Say hi to Pretius at the conference

We actively contribute to the global tech conversation with 30+ annual international presentations.

POUG

Poznań, Poland

5-6 September 2025

See who’s coming:

Marcin Gosiewski

CloudWorld

Las Vegas, USA

13-16 October 2025

See who’s coming:

Marcin, Bartosz, Amelia

Founders Mind

Warsaw, Poland

19 November 2025

See who’s coming:

Marcin, Bartosz, Amelia

Our process

Pretius acts as a dedicated partner, not just a software vendor. We focus on delivering practical software solutions that contribute to your business objectives at every stage of our engagement.

Flexible project approaches

We offer flexible collaboration models tailored to your specific needs and project requirements:

01

Co-creation

Our distinctive approach, frequently utilized in low-code projects but adaptable to various contexts. This model integrates our developers directly with your in-house team. Together, we design and develop the solution, fostering mutual learning and knowledge transfer. This "triple win" ensures the system is perfectly aligned with your needs, builds internal expertise for future maintenance and extension, and provides us with valuable industry-specific knowledge.

03

Dedicated development teams

If you have a clear vision but require additional resources to bring it to life while maintaining internal control, we can provide complete, cross-functional teams. These are not just developers but also analysts, testers, designers, DevOps experts, and experienced team leaders and project managers, acting as an extension of your own workforce.

02

Comprehensive project delivery

If you prefer a traditional approach to software development with clearly defined boundaries, we can take full ownership of the project lifecycle. This includes the design, development, and delivery of the solution, with optional ongoing maintenance, requiring minimal involvement from your side.

04

Team augmentation

When you need to quickly fill specific skill gaps within your existing team, we can provide experienced specialists with expertise in particular frameworks and technologies to seamlessly integrate with and strengthen your in-house capabilities.

What our clients say

Marek Samujłło

CIO of Emitel

What I like the most, as the CIO, is that the people at Pretius care not only about technology itself but rather about how this technology can help your company achieve business goals.

Zuzanna Świętorzecka

Head of Bancassurance at BNP Paribas

The communication throughout the project was very good as Pretius provided us with a Project Manager who always addressed our needs. The most impressive thing was how quickly the team developed a fully working, market-ready software solution for us.

Konrad Gałecki

Digital Manager at Philip Morris Distribution

Usually, you can either get a high-quality software solution or have it developed fast. However, thanks to choosing the right technology, the Pretius team was able to provide us with a fully working platform in a relatively short time.

Artur Męcina

IT Manager at T-Mobile Poland

The most important thing about Pretius is that they care to understand your business goals. And, having a bunch of enterprise-grade and SME-grade projects under their belt, they’re very good at it.

Renata Kania

Senior Security Awareness Specialist at T-Mobile

Pretius has quite a few huge, enterprise-grade projects in their portfolio. I believe the reason for this is that they go the extra mile to understand the partner’s business goals and do what they can to provide a software solution that meets these goals.

Piotr Blaszczyk

Executive Director of EBS

Pretius has a lot of experience in dealing with big, enterprise-grade companies like ours. They’ve proved they have a keen understanding of our needs and business goals.

Marijn van den Berg

Team Manager of Obsurv Software at Sweco

Thanks to our collaboration with Pretius, we've made it easier for our clients to utilize Obsurv. Customizing the application modules to their specific needs is now much quicker and more efficient. For us, this means shorter customer onboarding times and lower costs.

Bilal Ramadan

Chief Executive Officer at Munich Re HealthTech

The solution is secure, scalable, and compatible with most technologies used by Munich Re HealthTech’s clients. It’s also much cheaper to maintain which was an important success criteria factor. Application licensing costs were largely reduced.

Adam Kasperowicz

CIO at VAN group

The new e-VAN system has become an innovative tool and work environment. The development team allows us to use the potential of the latest trends and technological solutions: web & mobile development, responsiveness, integrations, low-code, and cloud computing.

Radosław Olkiewicz

CEO at Profitowi

Thanks to the new client needs analysis system, our sales process is much easier and standardized. It helps our Experts better tailor insurance or financial solutions to the needs of the client. This results in increased sales to new clients and smooth upselling to existing ones.

Przemysław Wilary

IT Project Manager at Play

We were impressed with Pretius' experience in the telecom industry. They proposed a few unique solutions that enabled our employees to configure individual offers faster than ever before.

Richard Coombes

Head of Engineering at Equals Money

They allowed us to deliver against our 20/21 roadmaps, launching new products to market and increasing company revenue by over 70%.

Gordian Ratajczak

Product Owner at Neuroflash

They effectively assess a project and allocate the matching resources, which gives confidence that you are in good hands. Issues and tasks are handled proactively and communication stands on a firm ground of mutual understanding and goals. You are not hiring an external resource, but you are gaining a team member.

Graem Lourens

Co-Founder & CTO at Lourens Systems

They’ve garnered our confidence and loyalty through their technical skills and the deep involvement.

Esteban Michalowski

CTO at AltaPay

I’ve always found interactions with Pretius (previous IN Team) to be both streamlined, light, and effective. Pretius always seeks ways to improve, and have a process for ensuring the collaboration is going according to expectations.

FAQ - Tailored CRM

Off-the-shelf CRMs (Customer Relationship Management) might not fully align with your specific sales, marketing, or customer service processes, leading to workarounds or underutilized features. On the other hand, a Tailored CRM system is specifically designed and built to meet the unique business processes, workflows, as well as integration and data requirements of a particular company.

Key benefits include streamlined operational workflows, improved user adoption due to intuitive design, enhanced data quality and a true 360-degree customer view, better automation of unique processes, increased team efficiency, and the flexibility to scale and adapt the CRM as your business evolves.

Our process starts with a deep dive into your business requirements, existing processes, pain points, and strategic goals. We then collaboratively design the CRM architecture and user interface, followed by development, rigorous testing, and seamless deployment. We focus on close collaboration and continuous feedback throughout the project.

Absolutely. We design our custom CRM solutions with integration in mind. We can connect your tailored CRM with various applications such as ERP systems, accounting software, email platforms, marketing automation tools, communication channels, and e-commerce platforms to ensure seamless data flow and operational consistency.

The timeline for developing a custom CRM varies depending on the complexity of the requirements, the number of features, integration needs, and data migration efforts. A basic custom CRM might take a few months, while more complex solutions can take longer. We provide a detailed project timeline after the initial analysis and requirements gathering phase.

A custom CRM can be designed to manage virtually any type of customer-related data you need, including contact details, communication history (emails, calls, meetings), purchase records, support tickets, service interactions, marketing preferences, social media activity, and any industry-specific data points relevant to your business.

We are committed to long-term partnerships and provide ongoing support and maintenance for the CRM solutions we develop. This includes addressing any issues, implementing enhancements or new features as your business needs change, and ensuring the system continues to perform optimally.