Case study: Fiber optic internet sales management for T-Mobile by Pretius

Investment in convergence that helped T-Mobile get 269K new customers

Company

Industry

Telecommunications

Country

Poland

System

CRM system

Challenge: Introducing fiber internet service

T-Mobile is the leader among telecommunication companies in Poland, with over 11M users on board. A few years ago, to increase competitiveness, they decided to expand their offer to sell fiber optic internet connections to their current and future clients. To do so, the company needed an updated CRM system for T-Mobile consultants, which would enable sales and post-sales services of internet connection.

Methodology

Waterfall / Agile

Time

9 months

Team

1 technical project leader

1 project manager

2 business analysts

6 software developers

1 software tester

Effect: Increased competitiveness in the market

Thanks to the expanded CRM system, T-Mobile Poland could provide their clients with a convergent offer (internet, telephone, TV). That enhanced their competitiveness relative to other operators in the market. The new functionalities allowed them to book an inspection of the internet device condition and the visit to replace it, to verify the availability of fiber-optic internet at a given address, and so on. It’s important to note that T-Mobile Poland doesn’t own optical fibers but collaborates with various vendors – which is possible thanks to the new system. After investing in the convergent strategy and developing the new software, T-Mobile got almost 270k new clients in Q2 of 2021. Pretius and T-Mobile Poland continue the collaboration, creating new software solutions together.